The short answer
Fantasy Premier League (FPL) is a popular online game where players build a virtual team of real Premier League footballers, earning points based on their actual performances. Each player has a price, and managers must stay within a £100 million budget. For the 2026/27 season, Erling Haaland has been given a record £15 million price tag, up from £14 million last season, reflecting his consistent goal-scoring. Bruno Fernandes rose to £9.5 million and Gabriel Magalhães to £6.5 million. These prices were revealed on July 22, 2026, with the full player list and game launch expected in early August.Why it’s trending
The announcement of record-high prices for key players, especially Haaland's £15m tag, has generated intense discussion among the FPL community. Managers are debating whether Haaland is worth the investment or if funds should be spread across other premium assets.
Fantasy Premier League (FPL) managers are buzzing after the official price reveals for the 2026/27 season, headlined by Erling Haaland's record £15 million price tag. The Manchester City striker, who has scored 91 goals in 99 Premier League appearances, was priced at £14m last season and has now become the most expensive player in FPL history, surpassing his own previous record.
According to the Premier League's official announcement, Haaland's price rise reflects his 'unprecedented goal-scoring consistency.' Bruno Fernandes of Manchester United also saw a significant increase to £9.5m, up from £8.5m, as confirmed by the club's website. Arsenal defender Gabriel Magalhães rose to £6.5m, as reported by Fantasy Football Scout. These prices are based on last season's performances and expected roles.
The price reveals began on July 22, 2026, with a live stream from Fantasy Football Scout. The full player list and game launch are expected in early August, ahead of the Premier League season starting on August 14. Last season, Haaland was owned by over 50% of managers despite his high price, and this year's increase may force more strategic decisions.
The record price has sparked debate: some argue Haaland's consistent returns justify the cost, while others believe it limits squad depth. With other premium options like Mohamed Salah (£12.5m expected) and Harry Kane (if he returns), managers face tough choices. The FPL community is eagerly awaiting the full price list to plan their initial squads.
Timeline
- FPL 2026/27 price reveals begin
Fantasy Football Scout hosts a live reveal event, announcing Haaland at £15m, Gabriel at £6.5m, and Bruno Fernandes at £9.5m.
- Official Premier League confirmation
Premier League publishes article confirming Haaland's record price, citing his goal-scoring record.
- Manchester United confirms Bruno's price
Official Manchester United website confirms Bruno Fernandes priced at £9.5m for the upcoming season.
- Full FPL player list expected
The complete set of player prices and the game launch are anticipated, with the season starting August 14.
Questions people ask
Why is Haaland priced at £15m?
Haaland's record price reflects his exceptional goal-scoring form: 91 goals in 99 Premier League appearances. The Premier League stated the price is based on his 'unprecedented consistency' and expected output for the new season.
How does Haaland's price compare to previous seasons?
Last season Haaland was £14m, and the previous record was also held by him at £14m. The £15m tag is the highest ever in FPL history.
When does the FPL game launch?
The full player list and game launch are expected in early August 2026, ahead of the Premier League season starting on August 14.
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