Why it's trending
The trend spike is driven by Moore's Instagram post on Wednesday showing her and daughter Tallulah Willis at the Schiaparelli showroom during Paris haute couture week. The post went viral due to the hat's extreme size and $4,800 price tag, prompting fashion and entertainment outlets to cover the look extensively.
Demi Moore, 63, has become the latest celebrity to embrace oversized headwear, donning a 44-centimeter-wide (17.32 inches) organza hat from Polish designer Magda Butrym during a visit to the Schiaparelli showroom in Paris. The hat, which retails for $4,800, was part of Butrym's spring 2026 runway collection created in collaboration with British milliner Noel Stewart. Moore paired it with an ivory silk and lace-trimmed camisole and a bubble-hem midiskirt, also from the same runway look.
The outing, shared on Instagram on Wednesday, featured Moore's daughter Tallulah Willis, 32, and was part of their 'mother daughter Paris tour.' According to Page Six, the duo also attended Pierpaolo Piccioli's first couture show for Balenciaga on July 8, styled by Brad Goreski. Moore has been in the Schiaparelli orbit all year, wearing a couture gown with a tulle 'cloud' bustle to the SAG Actor Awards in March and sitting front row at the house's spring couture show in January.
The Cut's coverage welcomed Moore to the 'Humongous-Hat Club,' a group that includes Carrie Bradshaw and Jennifer Lopez, who wore a floppy straw hat at Wimbledon. The article praised the hat's 'fabulousness' and the confidence required to wear such a statement piece. Page Six noted that Moore's skirt ($1,250) had hidden buttons to adjust the hem, and she carried a square purse ($2,150) and crochet mules ($725).
Moore's hat has sparked conversations about fashion as self-expression and the growing trend of oversized accessories. The $4,800 price tag and the hat's impracticality have also drawn commentary, but as The Cut notes, the accessory signals importance and confidence. With Paris Couture Week as the backdrop, Moore's look is likely to influence future red carpet and street style choices.
Timeline
- Moore attends Schiaparelli spring couture show
Demi Moore sat front row at Schiaparelli's spring couture show in Paris, according to Page Six.
- Moore wears Schiaparelli to SAG Awards
Moore wore a Schiaparelli couture gown with a tulle 'cloud' bustle to the SAG Actor Awards, per Page Six.
- Moore and Willis attend Balenciaga couture show
The mother-daughter duo attended Pierpaolo Piccioli's first couture show for Balenciaga, styled by Brad Goreski, as reported by Page Six.
- Moore visits Schiaparelli showroom
During Paris haute couture week, Moore and Willis visited the Schiaparelli showroom, where Moore wore the Magda Butrym hat. The Cut reports the hat measures 44 cm wide and costs $4,800.
- Moore shares Instagram post
Moore posted photos of the outing on Instagram, captioned 'The next stop on our mother daughter Paris tour… a breathtaking afternoon with @schiaparelli 🤍.' The post sparked media coverage from Yahoo, The Cut, and Page Six.
Questions people ask
How much does Demi Moore's hat cost?
The Magda Butrym hat retails for $4,800, according to The Cut.
Who designed Demi Moore's hat?
The hat is by Polish designer Magda Butrym, created in collaboration with British milliner Noel Stewart, as reported by The Cut and Page Six.
Where did Demi Moore wear the hat?
Moore wore the hat during a visit to the Schiaparelli showroom in Paris during haute couture week, accompanied by her daughter Tallulah Willis, per her Instagram post and Page Six.
What is the 'Humongous-Hat Club'?
The Cut coined the term to describe celebrities who wear oversized hats, including Carrie Bradshaw, Jennifer Lopez, and now Demi Moore.
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