The short answer
Coleen Rooney, known for her fashion sense and media presence, has partnered with Primark for a second time to release a new clothing line called 'By Coleen'. The autumn/winter 2026 collection features coats, knitwear, dresses, and accessories, all priced affordably. It follows her initial sell-out collection and aims to offer stylish, budget-friendly options for women.Why it’s trending
The collection launched in stores and online, generating buzz due to Rooney's popularity and the success of her first Primark line. Media coverage from Drapers, ITV, and Retail Times has amplified interest.
Coleen Rooney has unveiled her second fashion collaboration with Primark, the 'By Coleen' autumn/winter 2026 collection, now available in stores and online. The range includes outerwear, knitwear, dresses, and accessories, with prices starting from £6, according to Drapers.
The collection builds on the success of Rooney's first Primark line, which sold out quickly. ITV's This Morning gave an exclusive sneak peek, highlighting key pieces like a faux leather trench coat and a chunky knit cardigan. Retail Times noted that the collection is designed for 'everyday style' with a focus on versatility.
Rooney, who rose to fame as the wife of footballer Wayne Rooney, has become a fashion influencer and media personality. Her first Primark collaboration in 2025 was a hit, leading to this second drop. The new collection features warmer fabrics and darker tones suitable for autumn and winter.
The partnership underscores Primark's strategy of collaborating with celebrities to drive footfall and online sales. With Rooney's strong following, the collection is expected to perform well, potentially leading to further collaborations.
Timeline
- First Primark collection launches
Coleen Rooney's debut Primark collection sells out quickly, prompting a second collaboration.
- Second collection announced
Primark and Rooney announce the 'By Coleen' AW26 collection via press releases and media previews.
- Collection launches in stores
The 'By Coleen' range becomes available in Primark stores and online, with coverage from Drapers, ITV, and Retail Times.
Questions people ask
What is the Coleen Rooney Primark collection?
It's a fashion line called 'By Coleen' for autumn/winter 2026, featuring affordable womenswear and accessories.
Where can I buy the Coleen Rooney Primark collection?
The collection is available at Primark stores and on their website.
How much does the Coleen Rooney Primark collection cost?
Prices start from £6, with most items under £50, according to Drapers.
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